Social media course

  • Duration30 hours
  • Start Date4 Sep 2022
  • Sessions10

Description

Since modern technologies are entwined with everything we do, the importance of Digital Marketing became crystal clear. That's why the brands are doing everything they can to keep up

There are endless reasons why Digital Marketing makes the perfect solution for many businesses, so if you're a fresher, a marketing professional, or a business person, we will teach you how to strategically select and optimize the different e-marketing channels to improve your brand sentiment, grow your traffic and increase your conversion rates.

Who Should Attend
  • Marketing Students
  • Business Owners
  • Content Creators
  • Fresheners
Skills Covered
  • Integrate the techniques of digital marketing.
  • Highly targeted digital marketing campaigns.
  • Identify the different types of Digital Marketing campaigns.
  • Understand all types of digital marketing.
  • Build a strategically aligned digital media plan.
  • Create buzz and maximize the engagement rate.

Programme

  • What is a Digital Marketing Strategy?
  • How to Create a Digital Marketing Strategy
  • SOSTAC Planning Model
  • Situation Analysis
  • SWOT Analysis Best Practice
  • SMART Objectives Setting
  • Target Audience setting and platforms to be used
  • Strategies Developing
  • Media Plan Implementation and Developing
  • Setting a Budget Plan
  • The Latest Recommended Tools & Tactics
  • Facebook Business Manager
  • Page Setup
  • Page Roles
  • Post Scheduling
  • Page Insights
  • Post Types
  • Page Content
  • Moderation Technique
  • Content Marketing Definitions
  • Brand & Buyer Persona
  • Content Types
  • Content Research & How to Brainstorm
  • Content Strategy
  • Content Calendar Creation
  • Latest Tools and Techniques For Content Creation
  • How to Setup Business Manager, Ad Account and Page
  • Campaign Types
  • Different Types of Campaign Objectives
  • Facebook & Instagram Ads Policy
  • Targeting and Audience Types
  • Campaign Setup
  • Ads Setting and Formatting
  • Ads Placement Map
  • Ads Analysis and Reporting
  • TikTok Ads Manager Introduction
  • TikTok Ad Campaign Structure
  • Importance of Ad Groups
  • TikTok Marketing Objectives
  • How to optimize your budget
  • Create an Ad Group - Step-by-Step
  • Ad Targeting options - Audience, Demographics and Devices
  • Bidding Strategies
  • Tips and Tricks for Optimization and for Getting Started with Ads
  • TikTok Creative Tools
  • TikTok analytics
  • Tips and tricks

Instructor