Facebook and Instagram Ads

  • Duration8 Hours
  • Start Date5 AUG 2022
  • Sessions2

Description

Today, we are living in a world of relevance, and everything is tailored to our needs and interests. Our timelines are carefully curated, our news sources are personalized, and social media platforms play into this game of relevance, delivering the content their users want to see.

The social nature of organic posts is one of overcrowded competitiveness, and frankly, Facebook will not let your free drafted content reach your entire audience. Facebook wants to deliver relevant content to its users, and Facebook wants to make money.

 

Who Should Attend
  • Digital Marketing Specialists
  • Social Media Specialists
  • Business Owners
  • Fresh Graduates
  • Students
Skills Covered
  • Understanding Facebook and Instagram targeting
  • Understanding how to execute ads strategy
  • Ability to work with modest media budgets.

Programme

  • Create business presences
  • Overview about Facebook & Instagram
  • How to set up business manager, Ad account and Page
  • How to integrate your Instagram account with your business manager
  • Facebook & Instagram community Management
  • Benefits of Facebook Business Manager & Instagram business
  • The latest updates in Facebook & Instagram policy
  • Do & Don’ts
  • The latest tips & tricks to create unbeatable campaign
  • Campaign structure
  • Campaign goals
  • Campaign & Ads types
  • Ad Sets setup
  • Ads Format
  • Campaigns optimization
  • Campaign Placement
  • Campaign bidding & budget best practice
  • Audience targeting
  • Location targeting
  • Placement targeting
  • Device targeting
  • Setting up core audiences
  • Setting up custom audiences
  • Setting up lookalike audiences
  • The latest tools to review your Ads performance
  • How create Ads report.

Instructor