Online Ads
- Duration24 Hours
- Start Date18 DEC 2020
- Sessions8
Description
Online advertising is crucial for the success of any business. People are increasingly using the Internet for shopping and to seek information before making final purchasing decisions. This means that any business cannot really afford to ignore online advertising.
Who Should Attend
- Digital Marketers
- Social Media Specialists
- Business Owners
- Media buyers
- Students
- Fresh Graduates
Skills Covered
- Understanding online media advertising
- Understanding how to execute online ads strategy
- Proficiency in using standard online media research and planning tools
- Ability to work with modest media budgets
Programme
- Create business presences
- Overview about Facebook & Instagram
- How to set up business manager, Ad account and Page
- How to integrate your Instagram account with your business manager
- Facebook & Instagram community Management
- Benefits of Facebook Business Manager & Instagram business
- The latest updates in Facebook & Instagram policy
- Do & Don’ts
- The latest tips & tricks to create unbeatable campaign
- Campaign structure
- Campaign goals
- Campaign & Ads types
- Ads Set up
- Ads Format
- Campaigns optimization
- Campaign Placement
- Campaign bidding & budget best practice
- Audience targeting
- Location targeting
- Placement targeting
- Device targeting
- Setting up core audiences
- Setting up custom audiences
- Setting up lookalike audiences
- The latest tools to review your Ads performance
- How to create Ads report
- Introduction
- Pay per click advertising
- Getting started with Ad Words
- Researching your keywords
- How to create Re-Marketing campaigns
- How to create Search Network campaign & Display Ads
- Advanced Advertising tracking
- key optimization strategies
- Using Google Analytics for analyzing Ads performance
- Features of Sponsors updates
- Creating sponsor updates campaign
- Measurement and improvement
Instructor
- Name Dr. Ahmed Refaat Ahmed Ali
- Lessons 30
- Courses 6
- View CV