Content Creation

  • Duration8 Hours
  • Start Date17 DEC 2020
  • Sessions2

Description

You will not be able to deliver valuable information to the end-user/audience unless you put it in a very attractive context. That is why writing great content in digital media is not a choice. Content marketing is a great way to get people talking about your products, your services, or the company you represent. It’s time to learn the fundamentals and secrets of creating the typical forms of content including social media posts, articles writing, and visualized content. You will learn to create content marketing in a way that engages your customers and maybe even create a community.

Who Should Attend
  • Students
  • Fresh Graduates
  • Social Media Specialists
  • Content Creators
Skills Covered
  • You will learn how to build and execute your own content.
  • You will be able to define what content marketing is.
  • Understand why it is important in today's marketing.
  • You will get the skills necessary to start a career in content creation
  • To enhance your current marketing practice.
  • Learn how to create content that engages your target audience.

Programme

  • Introduction to content marketing and definitions
  • Content objectives
  • Content types
  • Content models
  • Content creation vs. copy-writing
  • Target Audience &buyer persona
  • How to create a tailor – made buyer persona
  • Brand persona
  • The characteristics of the content for social media Networks
  • How to brainstorm
  • How tailor the perfect content for social media networks that will go viral
  • How to create & develop your content strategy
  • Content strategy tactics
  • How to create editorial calendar
  • Learn and practice the latest tools & techniques for content creation

Instructor