Google Ads
- Duration18 hours
- Start Date25 AUG 2022
- Sessions6
Description
So many brands are fighting for your click, you know why? Because the tools from Google AdWords tell them that your click most probably leads to a sale.
Google Ads is one of the most effective tools that is used in Digital Marketing, as it makes the products and brands more popular in the webspace.
Who Should Attend
- Digital Marketers
- Media Buyers
- Business Owners
- Marketing Managers
Skills Covered
- Getting Google Massive Reach
- Capabilities That Allow for Wide Range of Targeting
- Maintain Full Control of Your Campaigns
- Optimizing Your Budget to Get The Best Results
- Analyzing Your Results in an Easy-to-understand Format
- Get Quicker Results Than With SEO
- Build Brand Awareness
- Earn More Conversions
- Maximize ROI With Different Bidding Strategies
- Understanding Google Display Network and Video and Video Campaigns
- GDN and video campaigns designing, targeting, bidding, and budgeting
- GDN and video campaigns optimization
Programme
- The Power of Ad Words
- Update: Google Ad Words is now Google Ads
- Before Getting Started
- One overview of Ad Words
- Where Ads appear
- How Ads appear
- Benefits of using Ad Words
- Understanding Ad Word structure
- Understanding the quality score and the auction system
- Setting up an account
- Exploring the interface
- A look at Ad Words express
- How keywords work
- Brainstorming keyword ideas
- Using google keywords planner for ideas
- Evaluating keywords search volume
- Targeting with keywords
- Choosing a campaign
- Creating a campaign
- Selecting your audience
- Deciding on bid setting
- Setting your bids
- An overview of Ad extensions
- Finalizing a campaign
- Writing your text Ad
- Creating an Ad group and adding keywords
- Creating text Ad
- Adding Ad groups and reviewing options
- Adjusting setting
- A look at reporting
- Generating reports
- Search terms locations and conversion reports
- Understanding RoI
- Connecting google Analytics
- Setting up conversation tracking
- Setting up campaign experiments
- Key optimizations tips
- Review keyword quality score in Ad words
- Reviewing bid adjustment
- Using Ad extensions
- Creating responsive search ads
- Adding A - click to message extensions
- Google Ads Essentials
- Google Ads Campaign Types
- Overview about GDN campaigns
- How to set up GDN campaigns
- Targeting GDN campaign
- GDN campaign parameters
- How to optimize your campaign
- Bidding and ranking techniques
- Quality score and Ads ranking
- Advanced bidding techniques
- YouTube Ads types
- Video campaign setup and implementation
- Video Ad setup
- Video campaign Targeting and Parameters
Instructor
- Name Dr. Ahmed Refaat Ahmed Ali
- Lessons 30
- Courses 6
- View CV