Google Ads

  • Duration18 hours
  • Start Date25 AUG 2022
  • Sessions6

Description

So many brands are fighting for your click, you know why? Because the tools from Google AdWords tell them that your click most probably leads to a sale.

Google Ads is one of the most effective tools that is used in Digital Marketing, as it makes the products and brands more popular in the webspace.

Who Should Attend
  • Digital Marketers
  • Media Buyers
  • Business Owners
  • Marketing Managers
Skills Covered
  • Getting Google Massive Reach
  • Capabilities That Allow for Wide Range of Targeting
  • Maintain Full Control of Your Campaigns
  • Optimizing Your Budget to Get The Best Results
  • Analyzing Your Results in an Easy-to-understand Format
  • Get Quicker Results Than With SEO
  • Build Brand Awareness
  • Earn More Conversions
  • Maximize ROI With Different Bidding Strategies
  • Understanding Google Display Network and Video and Video Campaigns
  • GDN and video campaigns designing, targeting, bidding, and budgeting
  • GDN and video campaigns optimization

Programme

  • The Power of Ad Words
  • Update: Google Ad Words is now Google Ads
  • Before Getting Started
  • One overview of Ad Words
  • Where Ads appear
  • How Ads appear
  • Benefits of using Ad Words
  • Understanding Ad Word structure
  • Understanding the quality score and the auction system
  • Setting up an account
  • Exploring the interface
  • A look at Ad Words express
  • How keywords work
  • Brainstorming keyword ideas
  • Using google keywords planner for ideas
  • Evaluating keywords search volume
  • Targeting with keywords
  • Choosing a campaign
  • Creating a campaign
  • Selecting your audience
  • Deciding on bid setting
  • Setting your bids
  • An overview of Ad extensions
  • Finalizing a campaign
  • Writing your text Ad
  • Creating an Ad group and adding keywords
  • Creating text Ad
  • Adding Ad groups and reviewing options
  • Adjusting setting
  • A look at reporting
  • Generating reports
  • Search terms locations and conversion reports
  • Understanding RoI
  • Connecting google Analytics
  • Setting up conversation tracking
  • Setting up campaign experiments
  • Key optimizations tips
  • Review keyword quality score in Ad words
  • Reviewing bid adjustment
  • Using Ad extensions
  • Creating responsive search ads
  • Adding A - click to message extensions
  • Google Ads Essentials
  • Google Ads Campaign Types
  • Overview about GDN campaigns
  • How to set up GDN campaigns
  • Targeting GDN campaign
  • GDN campaign parameters
  • How to optimize your campaign
  • Bidding and ranking techniques
  • Quality score and Ads ranking
  • Advanced bidding techniques
  • YouTube Ads types
  • Video campaign setup and implementation
  • Video Ad setup
  • Video campaign Targeting and Parameters

Instructor