Advanced Facebook & Instagram ads

  • Duration10 Hours
  • Start Date19 AUG 2022
  • Sessions2

Description

We know you have a good background of Facebook & Instagram ads but this workshop it is focusing more about strategic and delivering an adequate amount of scientific knowledge. 

In this workshop you will know more about advanced tips & tricks for Facebook and Instagram ads strategy for huge campaigns that will take you to the next level of experience and innovation in your career. 

 

Who Should Attend
  • Social media specialists
  • Digital marketing specialists
  • Junior media buyers
  • Business owners
Skills Covered
  • Understanding custom audience setup
  • Understanding Facebook pixel setup & domain verification
  • Understanding events manager tools and retargeting campaigns
  • Developing the commerce account and product optimization
  • How to select the best type of ads for different industries
  • Managing aggregated events for IOS 14.5+ ad optimization

Programme

  • Create custom audience for people who engaged with your page or profile before
  • Create Lookalike audience who matching with people interacted with your page or profile before
  • Create custom audience for people who are matching with your website visitors
  • Understanding Facebook & Instagram shop policy
  • How to avoid rejected products on your shop
  • How to optimize your catalog items
  • How to verify your domain
  • Setup Facebook pixel tracking code in your website
  • Create new events using event setup tool
  • Configure aggregated events for IOS 14.5+
  • Set up conversions API to connect website activity
  • How to create App & offline events
  • How to create retargeting campaigns
  • Create a deep analysis for your competitors
  • How to put a campaign budget and strategy
  • How to run a successful conversion campaign
  • How to use the page catalog for your campaign
  • How to use most effective third parties’ tools
  • How to measure & track your campaign performance
  • Ad tools that will help you to analyze campaign results
  • Creating a detailed report

Instructor